I’d like to say that this video of customers using an ATM and receiving gifts instead of their expected transaction made me a little teary. But it didn’t. Nope, no misty eyed response for me. I cried. I’m talking giant tears rolling down my face.
The video is from TD Canada Trust, a Toronto-based bank offering a full range of financial services. In short, it’s a regular old bank. But after watching the video, in which they say thank you to some of their regular customers with gifts that show the employees truly know them personally, you’ve got to wonder if there’s something more going on at the heart of the company.
Like … they have a heart?
I recently pulled out the files for the Be Nice Project, the year long mission I was on to try and be nice for 365 days. I got sick soon after and abandoned the whole thing because I was exhausted. (It’s not like I couldn’t be nice while I was sick; it’s just that my energies were so focused on dealing with everything else going on I didn’t think I could keep up with a coordinated project at the time.)
Then I met a few people who’ve been on a similar journey, so I’ve dusted off some ideas, the first of which to spotlight people being nice.
This one takes the cake. And if I was customer, I bet they’d give me a cake the next time I stopped in to make a deposit.