The insanity never ends. Last week, a woman in New York sued General Mills, claiming that their Fruit Roll Ups product is not nutritious.
According to a story in Reuters, the woman, Payton McClure, says that General Mills’ claims that the snack is healthy to eat is misleading because their Fruit Roll-Ups, Fruit by the Foot and Fruit Gushers contain partially hydrogenated oil.
She seeks “class-action status on behalf of purchasers of the fruit snacks, compensatory and punitive damages, and other remedies.”
Hey, I’ve got an idea – they ought to evaluate her mental status on the grounds that she is unable to care for herself because she can’t read a product label.
Any idiot can tell that a Fruit Roll Up is as much a fruit as an orange soda is a fruit.
One glance at the ingredients label will tell you that there isn’t anything in there that your kids should be eating if you’re at all concerned about their health. This is the label from Fruit Roll Ups: Tongue Tattoos Strawberry & Berry Berry Cool Fruit Roll Ups:
Pears from Concentrate, Corn Syrup, Dried Corn Syrup, Sugar, Partially Hydrogenated Cottonseed Oil, Citric Acid, Sodium Citrate, Acetylated Mono and Diglycerides, Pectin, Malic Acid, Natural Flavor, Vitamin C (Ascorbic Acid), Color (Red 40, Yellows 5 % 6, Blue 1). Berry Berry Cool Ingredients: Pears from Concentrate, Corn Syrup, Dried Corn Syrup, Sugar, Partially Hydrogenated Cottonseed Oil, Citric Acid, Sodium Citrate, Acetylated Mono and Diglycerides, Pectin, Malic Acid, Vitamin C (Ascorbic Acid), Natural and Artificial Flavor, Color (Red 40, Yellow 5, Blue 1).
Hint: no strawberries or berries of any kind.
But here’s the thing; this is America. If you decide to purchase the product and feed it to your kids, then the fault is all yours if it’s not healthy.
The problem is that we’ve abdicated our responsibility as consumers to the marketing giants, rather than simply reading the labels ourselves and making informed – and let’s face it, common sense – decisions about what we put in our mouths. Instead, we’ve decided that advertising is supposed to be educational, instead of influential.
Newsflash: advertisers do not have your best interests at heart. Their job is to get you to buy their products. There are rules they have to follow, yes. But in the end it’s your job to investigate the products and decide if they’re right for you.
All of the information we need is right there in front of us, on the labels and in our guts. Common sense should tell you that a snack that’s supposed to be fruit that comes in a sheet and rolls up isn’t really fruit. It has to contain artificial ingredients to make it looks, smell, and taste the way it does. I mean, maybe I’m really sheltered, but I’ve never seen a berry that comes off the vine in a flat, rubbery sheet.
So in case you really are that … stupid … let me educate you: A berry is a little round, squishy thing that you can buy in the produce department. It grows on a vine. In it’s natural state, it actually takes less work to eat than a processed, food-like substance that you have to unwrap and then roll up.
And if you’re still confused, read the label. If you don’t recognize any of the ingredients, then don’t eat it.
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